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VisionXLive
VisionXLive
CEO Keith Huang reached out to us seeking assistance with the promotion of VisionXLive, scheduled to commence in July. Recognizing the limited time available, we faced a unique advertising challenge. With less than three months, we had to effectively sell tickets for a brand-new event with no prior recognition in the market.
CHALLENGE
THE PROBLEM
Promote and sell tickets for a debut online conference event.
WORK
OUR APPROACH
We engaged in a multi-faceted advertising strategy, utilizing display, video, and social channels across platforms including Facebook, Google, YouTube, and TikTok. Recognizing the urgency of finding our target audience swiftly, we made informed decisions to select the platforms likely to yield the highest returns within our tight timeframe. Our campaign strategy involved running multiple brand awareness and reach initiatives, aiming to reach a broad spectrum of audiences and collect substantial data. Employing Google Analytics and Google Tag Manager, we effectively retargeted site visitors based on specific site interactions from our ads, ultimately enhancing our Return on Ad Spend (ROAS).
RESULTS
ACHIEVEMENTS
Earnings surpassed $100,000, and we successfully registered over 2,400 participants for a first-year conference.
