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The Tribe
The Tribe
The Tribe, a local Utah-based party and corporate event company, entrusted us with the mission of promoting their events targeted at local college students, with ticket prices ranging from $15 to $30.
CHALLENGE
THE PROBLEM
Drive ticket sales by promoting The Tribe events to local audiences across Utah.
WORK
OUR APPROACH
We executed comprehensive advertising campaigns spanning display, video, and social platforms including Facebook, Instagram, Google, Snapchat, and TikTok. Our target audience comprised students aged 16-24 residing in Utah County with interests in music, entertainment, friends, lifestyle, and more. We conducted split tests to determine the most effective variables, including gender, age, ad creatives, and landing pages.
RESULTS
ACHIEVEMENTS
Our analysis revealed that the female audience exhibited higher engagement levels, resulting in superior Click-Through Rates (CTR), lower Customer Acquisition Costs (CAC), and an improved Return on Investment (ROI). Leveraging this insight, we strategically retargeted female demographics for forthcoming campaigns, surpassing The Tribe's target CAC goals.
