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A DeZign
A DeZign
A DeZign, a provider of custom promotional merchandise, offers a wide range of logo-branded products. Our mission was to enhance online visibility through paid advertising and local PPC, with the aim of converting B2B leads and driving sales.
CHALLENGE
THE PROBLEM
Increase online B2B store orders.
WORK
OUR APPROACH
We initiated our strategy with Google Search Advertising to streamline the complex landscape of B2B advertising. Specifically, we employed search ads on the Google Ads platform, targeting industry-related keywords like "custom shirts" and "employee appreciation gifts," among others. Through meticulous small business data analysis, the use of tools, and thorough research, we prioritized keywords with reduced competition and lower Cost Per Click (CPC). As we observed positive outcomes, we expanded our efforts to engage larger, high-value audiences.
RESULTS
ACHIEVEMENTS
We've achieved an impressive 8X Return on Ad Spend (ROAS) through lead generation using PPC campaigns.
